Partnership and Collaboration

At MasterZoo stores, customers can purchase a «Paw of Care» charity sticker, with all proceeds going toward rescuing, treating, and supporting animals in frontline regions and shelters.At MasterZoo stores, customers can purchase a «Paw of Care» charity sticker, with all proceeds going toward rescuing, treating, and supporting animals in frontline regions and shelters.

Since 2022, we have already launched six waves of the campaign. This, in turn, has enabled us to provide sustained support for UAnimals’ key areas of work.

Together with MasterZoo, we could:
● raise over 8 million hryvnias to help animals;
● provide veterinary care and treatment to over 8,000 animals;
● deliver quarantine boxes to 26 shelters;
● spay or neuter 4,174 animals;
● perform 182 vaccinations;
● distribute 1,575 kilograms of pet food in frontline communities;
● purchase 1,905 units of veterinary medications.

As part of the partnership, 5% of Josera’s monthly pet food sales are allocated to support animals affected by the war. This allows UAnimals to plan aid in advance and consistently supply shelters and volunteers across various regions of Ukraine.

Thanks to this partnership, we have delivered over 202 tons of food to animals in shelters, temporary holding facilities, and frontline communities.

The project functions as a comprehensive educational ecosystem: starting from developing teaching and methodological materials, training teachers, launching volunteer initiatives to building a professional community of educators. All materials are created in accordance with the New Ukrainian School concept and national education standards, enabling their integration into the actual learning process.

Since the initiative began, over 500 teachers have participated in training webinars, and humane education lessons have been delivered to more than 4,000 children across Ukraine.

As part of the collaboration, images of common and endangered animals were displayed on Ukrposhta mailboxes nationwide. The campaign combined fundraising with an important informational component — a reminder of humanity’s responsibility to care for animals and nature.

Thanks to Ukrposhta’s extensive network, the initiative reached nearly all cities and communities in Ukraine, significantly expanding the audience and engaging more people in supporting animal rescue. To amplify the campaign, we also launched a special card design for Monobank users.

The project emerged at the intersection of two initiatives: UAnimals’ systematic advocacy work within the #StopEcocideUkraine campaign and the mission of the Askold and Dir Foundation, implemented by ISAR Ednannia, to amplify Ukrainian voices abroad.

As part of this collaboration, five art installations were created — Christmas trees serving as symbols that tell the story of the destruction of Ukraine’s environment caused by the war. The installations were placed in Ukrainian embassies across Europe, where they served not only as visual markers of the campaign but also as a catalyst for in-depth coverage and discussions about ecocide in international media.

Deutscher Tierschutzbund e. V. is one of UAnimals’ key international partners and provides monthly financial support of 15,000 euros monthly for the implementation of four animal rescue programs. Thanks to this regular assistance, the team can respond quickly to urgent needs, from evacuation and treatment to supporting shelters in frontline regions.

In addition to monthly donations, the partner also funded the purchase of a new evacuation vehicle, which significantly enhanced UAnimals’ ability to rescue animals from combat zones and dangerous areas.

Miller Law Firm provides UAnimals with pro bono legal support to improve the handling of legal cases involving animal cruelty. The firm’s lawyers are involved in analyzing complex cases, preparing legal positions, and providing consultations, which improves the quality and speed of the UAnimals team’s response.

Thanks to this partnership, UAnimals can more systematically:
● process reports from citizens regarding crimes against animals;
● protect animal rights within civil, administrative, and criminal proceedings;
● provide support to guardians and people who have encountered animal cruelty.

Starcom (Publicis Ukraine) provided a donation of 500,000 UAH for institutional support of UAnimals, which is one of the key forms of assistance for the organization’s stable and systematic work.

Thanks to this support, the UAnimals team was able to maintain operational stability, plan activities in advance, and consistently work to protect animal rights, from responding to crises to implementing long-term changes.

For Starcom, this collaboration also became an opportunity to engage its own team in a socially important cause, inspire them with an example of responsible business, and share the story of animal support with its audience.

VegDog, a German brand of vegan dog food, launched a charitable initiative to support animals in Ukraine. As part of the partnership, the partners delivered 22,600 kilograms of food to the UAnimals warehouse.

Thanks to this aid, UAnimals was able to provide food to 31 shelters operating in difficult conditions and frontline regions where access to resources is limited.